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😴The Night We Met
2024/App Service, Therapy Kits: 3 types (20x15cm), Digital Videos/Variable DimensionsPositionPersonal Project


Contribution 100%

Tools Illustration, Photoshop, Figma, Midjourney, Kling



About ProjectThe Night We Met is a therapy brand based on dream and daily life journaling.By analyzing the unconscious mind and daily experiences, it aims to provide personalized therapy, helping individuals address psychological challenges in a healthy and constructive way.




Brand Film




Exhibition view



ProblemMany people carry a variety of concerns and psychological struggles. In Korea, the number of depression patients increases yearly, yet 68% of those diagnosed are unaware of their condition. This highlights how difficult it is to recognize depression as a mental health issue.


SolutionThe Night We Met begins with emotions revealed through the unconscious mind in dreams. By examining the diverse situations and events depicted in dreams, we aim to uncover your honest concerns and worries that may have gone unnoticed. All you need to do is comfortably record your dreams and daily life. Through the statistics we provide, you can begin to understand yourself better.

Once a certain amount of data is gathered, a dream analyst reviews your records and delivers a personalized therapy kit to your doorstep. With this kit designed just for you, build a self-care routine and, if necessary, share your deeper concerns with a professional.






Surreal Cocktail🍸
2024/Digital Videos/Variable DimensionsAbout ProjectCombining the seemingly disparate elements of cocktails and emotions to create “emotional cocktails.” Breaking away from traditional cocktail forms and ingredients, surrealistic expressions bring these unique creations to life. Each illustration embodies a distinct emotional cocktail, designed as a poster to convey its essence.


PositionPersonal Project

Contribution 100%

ToolsIllustration, Procreate, Photoshop











🎬BIFF Rebranding🌊


2024/App Service, Therapy Kits: 3 types (20x15cm), Digital Videos/Variable Dimensions

PositionPersonal Project

Contribution 100%

ToolsIllustration, Photoshop




About ProjectThe symbol was redesigned using “co-” and “any-light” as key concepts. The focus was on creating a brand that everyone can enjoy all night long, across any genre. The theme of the festival represents a space for continued dialogue, such as the “Film Night” and “Midnight Movie Screening,” which continue until late hours. This reflects the essence of the festival as a platform for film discussions and the everlasting light of cinema. The color codes were set to reflect the concepts of night and light, emphasizing the continuity and vibrancy of the festival experience.



ProblemThe current festival branding did not fully reflect the unique characteristics of the festival


 SolutionA new summary of the festival’s brand core value:  BIFF (Busan International Film Festival) is a film festival for all movie lovers, introducing films that reflect a wide range of perspectives from various directors, free from any narrow-minded views.








😴About Dreams🌛2024/Typography
 PositionPersonal Project

Contribution 100%

ToolsIllustration, Photoshop,Procreate


About Project<About Dreams>is a letter-book composed of 100 “dream” images and narratives woven together, created through experiments with diverse materials and textures. Each letter image is the result of transforming the form of the word “dream” through analog or digital processes. The work seeks ways to reveal inner stories that hover between seen and unseen, sometimes hidden yet yearning to be expressed, while exploring the beauty beyond the original shape of letters and the interplay between text and narrative. This project is an exploration of images generated through the form and arrangement of letters, as well as the structure and sequence of sentences.



Design Process








DayDream☁️2024/Typography/Personal Project
PositionPersonal Project

Contribution 100%

ToolsBlender, Illustration, Photoshop, Procreate

About ProjectAn illustration exploring the theme of ‘Imagination’




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