😴The Night We Met
2024/App Service, Therapy Kits: 3 types (20x15cm), Digital Videos/Variable Dimensions

The Night We Met is a therapy brand based on dream and daily life journaling.
By analyzing the unconscious mind and daily experiences, it aims to provide personalized therapy, helping individuals address psychological challenges in a healthy and constructive way.

Role

Personal Project

Contribution
100%

Tools Illustration, Photoshop, Figma, Midjourney, Kling

Brand Film

Exhibition view

ProblemMany people carry a variety of concerns and psychological struggles. In Korea, the number of depression patients increases yearly, yet 68% of those diagnosed are unaware of their condition. This highlights how difficult it is to recognize depression as a mental health issue.

SolutionThe Night We Met begins with emotions revealed through the unconscious mind in dreams. By examining the diverse situations and events depicted in dreams, we aim to uncover your honest concerns and worries that may have gone unnoticed. All you need to do is comfortably record your dreams and daily life. Through the statistics we provide, you can begin to understand yourself better.

Once a certain amount of data is gathered, a dream analyst reviews your records and delivers a personalized therapy kit to your doorstep. With this kit designed just for you, build a self-care routine and, if necessary, share your deeper concerns with a professional.

Problem사람들은 다양한 고민과 심리적 고통을 안고 살아갑니다. 우리나라 우울증 환자는 매년 증가하고 있지만 진단을 받은 68%의 사람들이 이를 인식하지 못했을 만큼, 우울증은 인지하기 어려운 정신질환입니다.

SolutionThe Night We Met은 꿈속 무의식이 보여주는 개인의 감정에서 출발하였습니다. 우리는 꿈에 드러나는 다양한 상황과 사건을 통해, 인지하지 못했던 당신의 솔직한 걱정과 고민을 듣고자 합니다. 당신은 편안하게 꿈과 일상을 기록하고 우리가 제공하는 통계를 통해 스스로를 알아갈 수 있습니다. 일정량의 기록이 모이면 꿈 분석가가 이를 분석하고 맞춤형 테라피가 담긴 키트를 배송해 드립니다. 당신만을 위한 키트를 통해 셀프케어 루틴을 만들고 해결하기 어려운 고민이 있다면 전문가와 함께 나눠보세요.

Surreal Cocktail🍸

2024/Digital Videos/Variable Dimensions

Combining the seemingly disparate elements of cocktails and emotions to create “emotional cocktails.”

Breaking away from traditional cocktail forms and ingredients, surrealistic expressions bring these unique creations to life. Each illustration embodies a distinct emotional cocktail, designed as a poster to convey its essence.

Role

Personal Project

Tools

Illustration, Procreate, Photoshop

🎬BIFF Rebranding🌊2024/App Service, Therapy Kits: 3 types (20x15cm), Digital Videos/Variable Dimensions

Role

Personal Project

Contribution
100%

Tools

Illustration, Photoshop

Problem
The current festival branding did not fully reflect the unique characteristics of the festival

Solution
A new summary of the festival’s brand core value: BIFF (Busan International Film Festival) is a film festival for all movie lovers, introducing films that reflect a wide range of perspectives from various directors, free from any narrow-minded views.

The symbol was redesigned using “co-” and “any-light” as key concepts. The focus was on creating a brand that everyone can enjoy all night long, across any genre. The theme of the festival represents a space for continued dialogue, such as the “Film Night” and “Midnight Movie Screening,” which continue until late hours. This reflects the essence of the festival as a platform for film discussions and the everlasting light of cinema. The color codes were set to reflect the concepts of night and light, emphasizing the continuity and vibrancy of the festival experience.

😴About Dreams🌛

2024/Typography

‘꿈에 관하여’는 다양한 재료와 질감을 실험하여 만들어진 100장의 ‘꿈’ 이미지와 상상을 바탕으로 구성된 꿈이야기를 하나로 엮어 만든 글자책입니다. 각각의 글자 이미지는 아날로그 혹은 디지털 작업을 통해 꿈이라는 글자의 조형을 변형한 결과물입니다. 보일듯 보이지않고, 숨기고 싶기도 한 내면의 이야기를 드러내는 방식과 글자가 원래 갖고 있던 모양 이상의 멋, 이야기와 글자의 조합을 고민하며 작업하였습니다.

글자의 조형과 글자의 배열, 문장의 짜임과 문장의 배열로 만들어지는 이미지를 연구했습니다.

Role

Personal Project

Contribution
100%

Tools

Illustration, Photoshop, Procreate

Design Process

DayDream☁️

2024/Typography/Personal Project

‘공상'을 주제로 일러스트를 그렸습니다.

기여도
100%

Tools
Illustration, Photoshop, Procreate

#typography #design #graphic

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